Once Sands China Ltd. reported that they beat second-quarter profit estimates, their stocks surged 7.9% on the Hong Kong exchange. Sands Chairman Sheldon Adelson further claims that the mass-market is currently outperforming VIP market numbers.

As Macau’s VIP Junket business dropped dramatically in the region, Bloomberg’s report that Sands China is positioned to provide the region’s emerging mass market a competitive edge with its 9,000 hotel rooms, the area’s largest convention venue, and the most retail and restaurant options was welcome news.

President of Las Vegas Sands Robert Goldstein concurs, “What is happening is a mass market is emerging. And again, mass markets demand lots of product…. That’s our background.” Deutsche Bank AG analyst Karen Tang further noted that Sands China “handsomely beat consensus” and “second quarter margin resilience as truly remarkable” acknowledging Sand’s strengthened focus on appealing to the mass-market tourist.

Many financial analysts are optimistic especially now that Mainland China is easing restrictions for passport holders, allowing travelers to visit more frequently and stay longer.

With trends looking positive and travel becoming easier in the future, Adelson has plenty of reason to stay optimistic about his newest resort, Parision Macau, opening next year.